A Move to Digital Market
Digital Marketing and change
When looking for a digital marketing agency one of the first things to be certain of is that they can cover all the bases. Some digital marketing agencies limit what they offer you based on their specialty. This can translate into a lob-sided marketing approach. To excel in marketing, you should know about recent developments so you are ahead of the curve. Apps, Videos and Digital Assistants are all trending in 2016. It is worth at least understanding the implications of these trends if you want to stay on top of the marketing pack.
Digital marketing agency, Sydney
The digital marketing agency, Sydney, that understands the total package of what it takes to have a user-friendly and popular website: that’s what you need to look out for. There are digital marketing agencies that have an animation leaning for example, or are particularly good with design, but there are few that can offer the well rounded expertise needed to get results cheaply.
What are the variety of digital marketing strategies you can use to increase your online traffic? There are the three basic strategies which include:
Search Engine Optimisation:
Search Engine Optimisation functions to keep your site visible, relevant and competitive in the online queue of search engines. There are many factors you have to check off to be on top of this process like:
Is your content based on keyword research?
Is your content substantiated and high quality, based on relevant topics useful or entertaining to your viewers?
Mobile Optimisation:
Mobile Optimisation is also important to search engine rankings. This is not just because 50% of all searches are via smartphones but due to Google’s policy of penalizing websites for not being mobile responsive. Not being mobile responsive can undo all the hard SEO work above.
Email Marketing:
Email marketing is a strategy that relies on harvesting email addresses through your website with offers for membership, ebooks and newsletters. Once a substantial number of email addresses are in your database then updates, or a variety of informative emails relating to customer interests can be sent out to keep your brand front of mind.
Online marketing, Sydney
Online marketing, Sydney, is complex and volatile with new hardware, software and user preferences constantly creating sweeping changes. These changes either get adopted or ignored by the business world and as it happens those who respond most quickly make the biggest gains. Some of the new trends gaining traction in online marketing are below:
The use of video ads is said to skyrocket in 2016 because Google has flagged that it is getting on board with in-SERP video advertising. This will mean that video ads feature more regularly across pre-existing platforms and start cropping up on new ones.
App indexing will lead to an explosion of apps in 2016 and beyond with more business owners choosing to create a dedicated app for the increased visibility this will give their business. Apps can do everything websites can, except in more intuitive, convenient, accessible ways.
Digital Assistants are going to lead a new type of digital search optimization. While Siri and Cortana use search engines they only do so when necessary. So businesses will be best placed if they make their services and information easily accessible to digital assistants. This will create a short cut to the assistant.
When looking for a digital marketing agency one of the first things to be certain of is that they can cover all the bases. Some digital marketing agencies limit what they offer you based on their specialty. This can translate into a lob-sided marketing approach. To excel in marketing, you should know about recent developments so you are ahead of the curve. Apps, Videos and Digital Assistants are all trending in 2016. It is worth at least understanding the implications of these trends if you want to stay on top of the marketing pack.
Digital marketing agency, Sydney
The digital marketing agency, Sydney, that understands the total package of what it takes to have a user-friendly and popular website: that’s what you need to look out for. There are digital marketing agencies that have an animation leaning for example, or are particularly good with design, but there are few that can offer the well rounded expertise needed to get results cheaply.
What are the variety of digital marketing strategies you can use to increase your online traffic? There are the three basic strategies which include:
Search Engine Optimisation:
Search Engine Optimisation functions to keep your site visible, relevant and competitive in the online queue of search engines. There are many factors you have to check off to be on top of this process like:
Is your content based on keyword research?
Is your content substantiated and high quality, based on relevant topics useful or entertaining to your viewers?
Mobile Optimisation:
Mobile Optimisation is also important to search engine rankings. This is not just because 50% of all searches are via smartphones but due to Google’s policy of penalizing websites for not being mobile responsive. Not being mobile responsive can undo all the hard SEO work above.
Email Marketing:
Email marketing is a strategy that relies on harvesting email addresses through your website with offers for membership, ebooks and newsletters. Once a substantial number of email addresses are in your database then updates, or a variety of informative emails relating to customer interests can be sent out to keep your brand front of mind.
Online marketing, Sydney
Online marketing, Sydney, is complex and volatile with new hardware, software and user preferences constantly creating sweeping changes. These changes either get adopted or ignored by the business world and as it happens those who respond most quickly make the biggest gains. Some of the new trends gaining traction in online marketing are below:
The use of video ads is said to skyrocket in 2016 because Google has flagged that it is getting on board with in-SERP video advertising. This will mean that video ads feature more regularly across pre-existing platforms and start cropping up on new ones.
App indexing will lead to an explosion of apps in 2016 and beyond with more business owners choosing to create a dedicated app for the increased visibility this will give their business. Apps can do everything websites can, except in more intuitive, convenient, accessible ways.
Digital Assistants are going to lead a new type of digital search optimization. While Siri and Cortana use search engines they only do so when necessary. So businesses will be best placed if they make their services and information easily accessible to digital assistants. This will create a short cut to the assistant.